How To Brand Your Business – Image is Everything What Does Your Image Say About You?

Branding is one of the most important aspects of any business. A company’s brand or image is based on the feelings that consumers and other businesses have about you. How you advertise, use sales promotions and market your business are all part of your image. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean and how will it affect your business?  Episode 3